Dan Westmoreland
Dan Westmoreland

Marketing operator · Creative problem solver

I build the inbound engine your company is missing.

Done it three times. One ended in a Gainsight acquisition.

Tell me what's stuck → See the receipts

The receipts

Deputy Inbound & growth
0 → 100K monthly blog visitors
retargeting
800 inbound trial requests/mo

Australian workforce-management SaaS that had just launched into the American market. They had an inbound engine running in APAC. The Americas needed one from scratch.

I built it. SEO targeting the people who actually hire hourly workers - fast-food franchisees, retail ops, anyone running hourly labor. Top-of-funnel searches the ICP was already typing into Google. "How to manage retail inventory." That kind of thing.

Win the searches, cookie everyone who lands, retarget into a trial. Most people at the company didn't see what I was building until it was working. By then, the Americas had its inbound engine.

Northpass Marketing, positioning, exec team
Acquired by Gainsight after a full pandemic-era repositioning

COVID hit. Our customers - gig-economy operators - couldn't afford software anymore. The obvious move was to wait it out. The move we made instead was to repoint the entire company at a different buyer.

We repositioned the product, the website, and the GTM motion to sell customer education software into the customer success departments of software companies. It worked. Gainsight bought the company.

Curve Head of growth
200 inbound demos/mo a first in the company's history

Started as their consultant. They hired me full-time. Same playbook, sharper tools - Clay integration campaigns wired into the funnel, content tuned to the ICP, every channel measured against the only number that matters: qualified pipeline.

Got them from mostly-outbound to mostly-inbound. Record revenue. Healthy spend. Tight headcount.

His ability to assess needs and implement strategies that move the needle immediately is uncanny. He also has a long view of strategies such as SEO, and brand.

Luke Targett
Luke Targett Head of Sales & Marketing, I-Med Radiology Network

Dan's ability to take a long view of needs and weed through the institutional noise is unparalleled. His depth of knowledge regarding marketing automation and sales gave him unique insight into what we were missing. His implementation and patience in teaching saved us time, energy and a lot of headaches.

Benjamin Tanksley
Benjamin Tanksley Driving growth at the intersection of demand gen, opps & ai

What I'm called in for

Founders call me when something's stuck and they're not sure what kind of problem it is. Half the time the "marketing problem" is actually a product problem, or a customer-success-handoff problem, or a positioning problem nobody's named yet. I'm wired to find the pattern across the org, not just in the marketing column.

All of these usually get drawn as separate columns. They're not. The “marketing problem” is often a CS handoff problem. The growth slump is a product onboarding gap. The brand work is the demand work. I see this without trying - patterns jump columns whether I asked them to or not.

That's how ADHD brains work. It's why we make great creative problem solvers. Not a deficit. The asset.

AI implementation

AI doesn't replace your team. It up-levels them.

Every AI vendor is selling fewer humans. I implement the opposite: agents that come alongside the team you already have and raise their ceiling - across sales, marketing, and customer success. Not a white-labeled chatbot. Real GTM agents wired into the work.

Sales agents

Call analysis that surfaces the language that closes. Playbooks that adapt to who's in the room. Pattern recognition for the AHA moments from AE calls. Follow-up that goes out faster and sharper than a human alone.

Marketing agents

Content, demand gen, and conversion-rate work where AI handles the scale and the operator handles the judgment. Personalization at real volume - not “Hi {first_name}” theater.

GTM & outbound agents

Signal-driven outbound, built at scale, personalized to the prospect's actual situation. Where GTM engineering meets your AEs and lifts the whole motion.

Built for funded SaaS founders with a hungry team and no CMO yet - senior pattern-recognition plus AI leverage punches well above headcount.

About

Dan Westmoreland

I wasn't lost the first 18 years of my life - I was figuring out what I loved. Turned out to be marketing and sales. I'm great at both. Then I started selling TVs at Fry's, then used Cisco gear over the phone, then landed at Marketo.

At Marketo, I wrote a blog post called "How to Implement Marketo in Your Business." It hit page one of Google and generated dozens of inbound calls a week from people who'd bought the software and had no idea what to do with it. That's when the thesis clicked: brand equals demand. Build a brand with authority that speaks directly to your persona and ICP, and the demand finds you.

After Marketo: a year of independent Marketo consulting, then Deputy, Fountain, Northpass, enterprise time at Moveable Ink, then Curve. A few consulting stops in between. Every job taught me something. Fountain taught me that vision and buy-in beat being right. Marketo taught me a good blog post can outwork an SDR team.

I have the heart of a teacher. Runs in the family - my mom and my sister both teach. I'm a strong public speaker. I learn fast and I solve problems creatively, which is the polite way of saying I'm ADHD and I'm good at it.

Brand equals demand. Earn authority in your niche. Speak directly to your ICP. Demand finds you. Then it compounds.

Frequently asked

Questions founders ask before reaching out.

What's a fractional CMO, and how is it different from a consultant?

A consultant gives you a deck. A fractional CMO owns marketing strategy and execution 1-3 days a week. Consultants advise; fractional CMOs ship. The good ones bring senior judgment, coach your existing team, and stay long enough to compound results - typically 6-12 months.

How much does Dan cost?

Engagements run $5K-$20K per month depending on scope. Roughly a quarter the cost of a full-time CMO, with senior judgment, AI implementation, and team coaching included. Less than hiring an agency. More than a strategy-only consultant - but you get hands shipped, not just slides.

What kinds of companies does Dan work with?

Funded SaaS startups, typically $1M-$15M ARR, that don't have a full-time CMO yet. Often: a hungry junior marketing team, a founder who knows marketing matters but isn't sure what to fix, and a sales motion outpacing inbound. If that's you, reach out.

What does "AI implementation" actually mean here?

GTM agents wired into your existing motion - not a white-labeled chatbot. Sales call analysis that surfaces the language that closes. Marketing content and campaigns at scale with real personalization. Outbound targeting actual buyer signals. AI as the leverage that makes your team perform like a team three times its size.

Do you take on full-time roles?

Fractional engagements only at the moment. If your needs are full-time, I can refer you to people I trust.

How long does a typical engagement last?

6-12 months is the sweet spot. Shorter than 6 and the team doesn't have time to absorb senior judgment. Longer than 18 and you should either convert to full-time or have an explicit transition plan.

What does the first month of an engagement look like?

Audit the current motion, identify the 2-3 things that are stuck, pick the highest-leverage place to start, and ship one working system or campaign so your team feels the difference. Strategy and execution, week one.

How do I get started?

Email dan@danwestmoreland.com with what's stuck, what you've already tried, and where you are (stage, team size, ARR). The more specific, the faster I can be useful. If it's a fit, we'll do a 30-minute call. If it's not, I'll tell you and recommend someone else.

Got something stuck?

I'm easiest to reach by email. Tell me what's not working and what you've already tried - the more specific, the faster I can be useful.

dan@danwestmoreland.com