I build the inbound engine your company is missing.
Senior marketing leadership on a retainer, plus the AI and outbound systems built by hand. Done it three times. One company was acquired by Gainsight shortly after.
The receipts.
All three case studiesInbound demos a month, and an AI SDR that added pipeline without adding headcount.
Read it → Northpass · Head of demand genAcquiredA pandemic-era repositioning from gig economy to customer education that Gainsight bought into shortly after I left.
Read it → Deputy · Director of demand gen0 → 100KMonthly blog visitors in a new market, turned into 800 trial requests a month.
Read it →Dan's ability to take a long view of needs and weed through the institutional noise is unparalleled. His depth of knowledge regarding marketing automation and sales gave him unique insight into what we were missing. His implementation and patience in teaching saved us time, energy and a lot of headaches.
What I'm called in for
Founders call me when something's stuck and they're not sure what kind of problem it is. Half the time the "marketing problem" is actually a product problem, or a customer-success-handoff problem, or a positioning problem nobody's named yet. I'm wired to find the pattern across the org, not just in the marketing column.
- Brand
- Demand gen
- Performance marketing
- Growth
- Product marketing
- Product
- Customer success
- Lifecycle marketing
- Viral loops
- Go-to-market engineering
- AI implementation
All of these usually get drawn as separate columns. They're not. The “marketing problem” is often a CS handoff problem. The growth slump is a product onboarding gap. The brand work is the demand work. I see this without trying - patterns jump columns whether I asked them to or not.
That's how ADHD brains work. It's why we make great creative problem solvers. Not a deficit. The asset.
AI implementation
AI doesn't replace your team. It up-levels them.
Every AI vendor is selling fewer humans. I build agents that sit alongside the team you have and raise their ceiling: sales, marketing, and outbound, wired into your CRM. Not a white-labeled chatbot.
About
I wasn't lost the first 18 years of my life - I was figuring out what I loved. Turned out to be marketing and sales.
I started selling TVs at Fry's, then used Cisco gear over the phone, then landed at Marketo.
At Marketo, I wrote a blog post called "How to Implement Marketo in Your Business." It hit page one of Google and generated dozens of inbound calls a week from people who'd bought the software and had no idea what to do with it. That's when the thesis clicked: brand equals demand. Build a brand with authority that speaks directly to your persona and ICP, and the demand finds you.
After Marketo: a year of independent Marketo consulting, then Deputy, Fountain, Northpass, enterprise time at Moveable Ink, then Curve. A few consulting stops in between. Every job taught me something. Fountain taught me that vision and buy-in beat being right. Marketo taught me a good blog post can outwork an SDR team.
I have the heart of a teacher. Runs in the family - my mom and my sister both teach. I'm a strong public speaker. I learn fast and I solve problems creatively, which is the polite way of saying I'm ADHD and I'm good at it.
What it's like to work with me
His ability to assess needs and implement strategies that move the needle immediately is uncanny.
Looking for a fractional GTM engineer? Based in Atlanta, working with software companies anywhere in the US. Booking a speaker? Talks.
Frequently asked
Questions founders ask before reaching out.
What's a fractional CMO, and how is it different from a consultant?
A consultant gives you a deck. A fractional CMO owns marketing strategy and execution 1-3 days a week. Consultants advise; fractional CMOs ship. The good ones bring senior judgment, coach your existing team, and stay long enough to compound results - typically 6-12 months.
How much does Dan cost?
Three fractional tiers: Advisor at $3,000 a month, Operator at $5,500, and Embedded from $7,500. Fixed-price projects start at $2,500. A fraction of a full-time CMO, with senior judgment, AI implementation, and team coaching included. See what each tier includes.
What kinds of companies does Dan work with?
Funded SaaS startups, typically $1M-$15M ARR, that don't have a full-time CMO yet. Often: a hungry junior marketing team, a founder who knows marketing matters but isn't sure what to fix, and a sales motion outpacing inbound. If that's you, reach out.
What does "AI implementation" actually mean here?
GTM agents wired into your existing motion - not a white-labeled chatbot. Sales call analysis that surfaces the language that closes. Marketing content and campaigns at scale with real personalization. Outbound targeting actual buyer signals. AI as the leverage that makes your team perform like a team three times its size.
Do you take on full-time roles?
Fractional engagements only at the moment. If your needs are full-time, I can refer you to people I trust.
How long does a typical engagement last?
6-12 months is the sweet spot. Shorter than 6 and the team doesn't have time to absorb senior judgment. Longer than 18 and you should either convert to full-time or have an explicit transition plan.
What does the first month of an engagement look like?
Audit the current motion, identify the 2-3 things that are stuck, pick the highest-leverage place to start, and ship one working system or campaign so your team feels the difference. Strategy and execution, week one.
How do I get started?
Book a call or email dan@danwestmoreland.com with what's stuck, what you've already tried, and where you are (stage, team size, ARR). The more specific, the faster I can be useful. If it's a fit, we'll do a 30-minute call. If it's not, I'll tell you and recommend someone else.
Got something stuck?
Grab 30 minutes or send a note. Tell me what's not working and what you've already tried - the more specific, the faster I can be useful.
Book a 30-minute call →Or email dan@danwestmoreland.com