Category: Marketing Automation Blog
The thoughts of Dan Westmoreland, Atlanta based marketing automation consultant, on, you guessed it, marketing automation. This marketing automation blog is written by a marketer for marketers.
Marketing automation best practices? We'll get there but first, let's start with something else entirely. I work with potential customers of all shapes and sizes who are looking into marketing automation for the first time. With that said, I hear some of the advice that vendors give to potential customers. It’s advice that on occasion is taken. It’s the worst advice I have ever heard. (more…)