The difference between inbound and outbound marketing is defined as the following: inbound marketing is every marketing activity/channel an individual or company can do, or take part in to organically draw people to their company, brand, products or services. While outbound marketing is paying to promote your company, brand, products or services. (more…)
Category: Inbound Marketing Blog
The thoughts of Dan Westmoreland, Atlanta based marketing automation consultant, on inbound marketing. This inbound marketing blog is written by a marketer for marketers.