Selecting a marketing automation vendor shouldn't be hard.

I'm Dan Westmoreland, an industry expert who has worked for Marketo and run Hubspot, Pardot and Act-On for companies I have worked for or with.


Marketing automation software is not a one size fits all. You need to decide what your business needs are and then narrow down potential providers.


After you narrow down solutions, it's important to evaluate the solutions for a fit in both the software and the vendor as a long-term partner.


Finally, it's decision time. There is a lot that goes into negotiating a marketing automation contract, and having an insider work on your behalf is invaluable.

How are your services free?

It’s pretty simple. As a partner of all the major marketing automation software providers, I am able to help you discover which ones are a fit for your business, evaluate those that make the cut and then select the best one for your company. In turn, as a partner, the vendor we select pays me for the referral.  It costs you nothing.

Hi, I'm Dan. Nice to meet you.

I currently run marketing campaigns using Hubspot for Deputy, a workforce management software. I have 10+ years of experience in digital marketing. In my free time, I love supporting Atlanta sports teams and hanging out with my kiddos.
Dan Westmoreland

Dan Westmoreland

I started out as a Marketo user in 2012. In 2014, I helped Marketo open their Atlanta office and spent a couple of years there consulting. Since then, I have run my own agency and managed Hubspot, Marketo, Pardot, and Act-On both for my clients and companies I have worked for.

What my clients say

Jennifer Nauman

Jennifer Nauman

Vice President Marketing, SnapRetail

I worked with Dan recently while we were evaluating marketing automation providers. Dan was extremely professional and attentive to our needs throughout the process.

Bethany Walsh

Bethany Walsh

Director of Marketing, Abacus Labs

I worked with Dan recently in the capacity of becoming a Marketo customer. He helped work out a contract that was right for my company and built a solid relationship

L.A. Riketson

L.A. Riketson

VP of Marketing, Alive Studios

I have known Dan for several years. In every opportunity I've had to work with him, he has displayed the utmost professionalism coupled with a focused attention.


Ben Tanksley

Vice President, Vertical Solutions Media

Dan's depth of knowledge regarding marketing automation gave him unique insight into what we were missing. His patience in teaching saved us time, energy and headaches.

Dee Surico

Dee Surico

Director of Marketing, Odyssey Media

Dan is very thorough and made sure that we had the features and functionality that best fit our company, paying attention to our needs and business models from the start.

Thoughts on Marketing

Hint: It's my blog

Hubspot vs Marketo

HubSpot vs Marketo – A 2018 No-Nonsense Practical Comparison The number of marketing automation tools increases exponentially, year on year. According to Grand View Research, Inc., the global marketing automation software market is due to Read more…

My services come at no cost to you

I'm in the heart of Atlanta: Buckhead 

Give me a ring:

Dan Westmoreland

Let's Chat